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In many companies, social media use is not just limited to marketing or customer interaction but extends to employee engagement and recruitment. For this reason, it is important for businesses to implement clear social media guidelines that encourage responsible use, protect their brand, and align with broader business objectives. Your social media guidelines should outline how to behave on social media in a way that’s positive and safe. The guidelines can apply to both your employees’ personal and professional social media presence. Whether replying to a customer query on Instagram or sharing a LinkedIn update, consistent communication is key to trust. A Social Media Policy helps ensure that every employee or representative uses the correct tone, messaging style, and escalation procedures.

Establishing a legacy system will avoid confusion over old or lost logins and passwords when individuals inherit the account(s). Social media admins of divisions and programs should keep a list of the passwords for their accounts. All accounts should have a shared cuny.edu email address, username and password so the account(s) is not tied to a personal email address or to a specific individual. These guidelines are for anyone in the Central Office starting an official CUNY account, including but not limited to divisions, programs and members of leadership. UMBC now has a Social Media Advisory Group that can provide feedback, training, and supports for social media administrators across campus.

Maintaining good relationships with your employees and complying with federal regulations are two more important reasons you should use a professionally made template. This section also makes employees aware that they must follow state and federal laws about subjects such as pornography, discrimination, and creating a hostile work environment. When crafting your Social Media Policy, use a numbered system that makes the policy easy to follow and easy to refer to during employee training or when they need to refer to its various sections.

Signpost To Training

In effect, Best Buy’s policy covers all scenarios where a Best Buy employee speaks, whether it’s online or in person, on official or unofficial channels, on the clock or off it. Some policies include cybersecurity best practices to protect the company from hacking or phishing attempts. One caveat to this is the National Labor Relations Act, which was expanded in 2023 to protect employees who post on social media with the goal of improving the terms and conditions of their employment. The law does not, however, protect employees who are complaining about their job without an attempt to organize for better working conditions. Many employees incorrectly assume they can speak their mind on social media without consequences. In reality, most U.S. workers are at-will employees, which means employers have a great deal of legal autonomy in deciding what conduct is acceptable.

Company Social Media Policy For Employees

In fact, it should make them feel more comfortable amplifying your social media messages since they’ll know exactly what will or won’t be beneficial. Brands in the healthcare and wellness industries have a complicated set of regulations to navigate on social media. This policy narrows in on the compliance requirements around confidentiality. It also specifies the limits on social media relationships with clients and patients.

Why Are Social Media Policies Important?

But the situation would have been much different if the agency had predefined social media guidelines that were circulated among employees as part of training. Our social media company policy provides a framework for using social media. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace.

Guardrails around appropriate social media use protect both you and them. Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world. For example, say you’re a finance brand that’s just started to use Instagram. You don’t have access to loads of real-life photography but you want to be visual, original and stand out from your competitors. Creating a do’s and don’ts list is ideal for people to easily see what’s OK and what’s not. If you have one, include your approval loop process, so employees know how to get their content approved and live.

Social media guidelines serve as a roadmap for anyone involved in managing your brand’s online presence. They ensure consistency, protect your brand’s reputation, and provide a clear protocol for handling various situations. By setting clear expectations, you can prevent misunderstandings and mishaps that could harm your brand. Employee advocacy, where employee voices amplify the brand, is more crucial than ever. With the rise of AI, organisations can also use this technology to support and monitor social media. In fact, 61% of organisations use AI for social media to reduce staff workload (Hootsuite).The first step is to provide clear guidelines rather than strict rules.

Finally, you need to decide on the overall vibe of your photos and videos. Do you prefer candid, in-the-moment shots, or is everything professionally staged? Make sure to specify any approved photo filters or editing presets to keep the look consistent. Your brand’s visual elements aren’t just for decoration; they’re a language. A consistent visual language speaks volumes about your reliability and professionalism, making your audience feel more secure engaging with you. Duolingo’s voice is consistently quirky and a little bit unhinged—a personality they commit to everywhere, even in push notifications.

You can include a section instructing employees on how to behave in crises and what to say to avoid negative PR. For example, you can instruct employees to avoid commenting if a negative event occurs (e.g., customer data leaks) and assign PR representatives. With a social networking company policy, you can establish safety protocols to minimize the risks of phishing attacks of all kinds.

Provide examples of successful campaigns and best practices to inspire innovative and effective communication strategies. Define the purpose of the policy, including how it supports the organisation’s goals. Specify who it applies to, including employees, volunteers, board members, and third-party contractors managing social media accounts.

This develops a more reliable, trustworthy identity for your company, turning customers into loyal fans and ambassadors. Each exemplifies clear expectations and ethical standards for employee behavior online. Begin by understanding the platforms employees use and ensuring adherence to the site’s terms of service. The policy should adapt to changes in technology and company culture to remain relevant and effective.

A social media policy helps protect your company’s online reputation and legal interests by providing clear guidelines for employee conduct online. This article explains why it’s vital and walks you through creating and implementing an effective policy. Encourage employees to follow the company’s official social media accounts for a great starting place to engage with company content. They can share news, events and stories to get a good feel for company social media practices. Social media guidelines are different from your company’s social media policy. However, it’s a good idea to keep all of these documents in one place for easy access and reference.